Western Health Advantage has 14 hospitals and medical centers in their extensive Northern California network. In designing and creating their brand literature, Wallrich kept in mind that their sales and member materials needed to reflect the updated brand essence we had crafted for them.
Wallrich obtained the rights to use images of a local painter’s work for the cover of a sales folder and benefit comparison brochure. Incorporating pictures of regional flowers helped breathe life into the latter piece, which was intended to provide a side-by-side overview of various coverage benefits. For more specific information on each option, color-coded plan slicks were developed for inclusion in the sales folder.
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