SMUD Edison and Bell Motion Graphic Design

For a big conference, SMUD needed visually compelling motion graphics to highlight a number of statistics about the shifting needs of the energy market.

Although SMUD provided a basic script of energy statistics, the information was in need of some spice. They suggested a comic approach, and our creative minds and graphic design team came together to develop a video that poked fun at the power industry’s biggest icon, Thomas Edison.

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