An institution in the Sacramento arts world and renowned for bringing a diversity of audiences together through concerts, events and education programs, the
Sacramento Philharmonic Orchestra is a leader among local cultural institutions. When they needed updated brand literature, they came to Wallrich.
For brand reinforcement and production economy, We proposed to create a season-wide “umbrella” concept for their brand literature that unified all of the concerts under one cohesive design. This was applied to marketing collateral pieces, including a pre-season teaser wrap, a subscription brochure, event program booklets and a direct mail piece.
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