Mercy came to Wallrich with a great opportunity to increase the number of patients seen by its orthopedic department by designing advertisements for print.
We created the concept, “My Doctor, My Hero.” The idea was simple: to show patients enjoying physical activity and being assisted by their doctor in unexpected ways.
With concept approval, the next step was to reach out to real patients who provided us with their personal experiences before and after their orthopedic surgeries.
To bring their stories to life, we conducted photo shoots depicting patients post-surgery once again doing the things they loved to do.
Result: The campaign was a success and ran for a full two years. Mercy saw an increase in patients attending their free informational events with a healthy percentage of them going on to have corrective orthopedic surgery.