The first Mercy Medical Center in Merced was built in 1923. By 2010, it was time to rebuild with modern infrastructure and communications in mind. Such an investment would be noteworthy for any community, but for a town of Merced’s size and means, the opening of such a facility would be a development of great significance. They hired Wallrich to develop a multimedia campaign including a commercial that would alert the Merced community of this event and invite them to the Grand Opening.
The success of the campaign would be judged largely on how many citizens showed up for the “Sneak Preview” tour and health fair event. The addition of a commercial to the campaign was a great benefit, as the turnout was 30% higher than even their most optimistic expectation.
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