Joe DiMaggio set one of the most enduring records in sports that remains unbroken to this day—a hit in every single game for 56 games in a row. Joe DiMaggio, LLC, the sole licensing company of the player’s name, challenged Wallrich to make the Joe DiMaggio brand exciting and relevant again. Walmart and the AriZona Beverage Company are just two of the biggest retailers now selling Joe DiMaggio licensed products.
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