Joltin’ Joe Brand Identity

Joe DiMaggio set one of the most enduring records in sports that remains unbroken to this day—a hit in every single game for 56 games in a row. Joe DiMaggio, LLC, the sole licensing company of the player’s name, challenged Wallrich to make the Joe DiMaggio brand exciting and relevant again.

• Branding
• Brand Identity
• Retail
• Joe DiMaggio