California Association for Nurse Practitioners Brand Identity
California Association for Nurse Practitioners delivers powerful education and networking opportunities, but its membership had flattened. They came to Wallrich for a rebranding and recruitment campaign.
We updated their earlier tagline, “Bridging healthcare needs” with one that reinforced the benefit of membership: “Power in practice.” Longtime members were reluctant to abandon the old brand, so our solution incorporated the bridge metaphor into a bold logotype.