Recognizing a gap in the local market for reliable, professional, residentially focused electrical services, veteran-owned Trident Electric chose Wallrich to develop its brand identity and build out a flexible but polished suite of marketing communication tools.
Given its founder’s prestigious naval background, our design team sought to integrate the iconic trident form with a reference to the electrical space. Our solution landed on a stylized three-pronged plug with barbed points to achieve that end. A bold, classic navy and gold color palette reinforced the solution.
From this memorable brand identity, the Wallrich creative team developed a flexible system of communication tactics to support aggressive market entry for this strategically positioned startup company. A simple website provides a clear snapshot of available electrical services, while reinforcing key market differentiators – including convenient online scheduling. The site is empowered by a robust search advertising campaign to drive traffic and streamline building a business pipeline.
Service vehicles and uniforms maintain the consistent brand theme, while a modular system of customizable flyer templates allows for economical development of printed collateral to help promote services, introduce technicians, and maintain a professional communication presence as the company continues to grow.