Stanislaus County Campaign

Stanislaus County launched an awareness campaign, called Let’s get there safely, Stanislaus,” focused on bicyclist and pedestrian safety, creating a narrative to encourage empathy towards all road users. The campaign also addressed baises and misperceptions that motorists may have towards people who walk and bike.

Wallrich was excited to engage with Stanislaus county to create a campaign that embodied the four elements of the campaign: Education, Encouragement, Equity, and Evaluation. Bright and eye-catching, the campaign encompasses print, outdoor and digital media. Even though the pandemic threw a curveball at some of the planned activities, pivoting to a virtual format proved helpful in terms of reaching more online individuals and having campaign materials and resources available for extended use to the entire region.