PeopleRock Branding

Top-notch HR support calls for a wide range of expertise. There’s financial management, legal compliance, and a whole host of interpersonal nuances to navigate. But the most important aspect of the job is to understand and celebrate the value people bring to a business. That’s why HR specialist Misty Elmore adopted the name PeopleRock to rebrand her full-service boutique HR consultancy. And Wallrich was honored to help her bring this concept to life through a new visual identity.

Using the wordmark’s typography to suggest a stylized human figure, the resulting solution is visually fresh, energetic, and progressive – an apt reflection of how PeopleRock supports its clients. In addition to essential communication tactics, the PeopleRock identity has been applied to a wide range of specialty items to reinforce the brand and the relationships it represents to existing and new clients alike.