Professional Business Women of California hosts an annual conference to further their mission of skill development, networking opportunities and inspiration to women to achieve their ambitions and collectively advance equality in professional settings. Wallrich was tasked with created an Annual Conference lockup with their existing logo, which would be used year after year to grow awareness and create brand equity for the conference.
Their annual conference logo debuted this year alongside this year’s theme of We Will: a theme that reflects the frustration with the lack of equitable pay, opportunity, and upward mobility, and signals a continued desire to fight for progress, equal pay, and equal representation.