Churchwell White’s “Impact” campaign was directed at a general audience to help build local image name recognition. Powerful images were paired with three-word headlines, no body copy whatsoever, and a custom URL that compelled curious audiences to equate the name Churchwell White with “Impact.” These advertisements were placed in Sactown magazine and in the Sacramento International Airport. Even after a year, the client reports that they receive tons of attention from these placements, especially the airport boards. They get comments and compliments constantly. Getting people to stop and take notice was the objective, and the campaign accomplished this with flying colors.