BioDox Brand Program
Seeing a lack in environmentally conscious products in the agriculture space, Boon Industries of Grass Valley developed BioDox as a proprietary formula that kills pathogens without harming people or the planet. With a color palette derived from the agriculture industry in which the product is marketed, BioDox’s design presents a strong, clean identity for an eco-minded brand.
In the perfect meeting of design and science, we created a leaf motif that took inspiration from scientific illustrator Charley Harper. We utilized the balanced contrast between crisp edges, and soft, rounded curves throughout their printed collateral as a repeating brand element. That same geometric approach can be seen in the BioDox wordmark, with negative spaces knocked out for added visual interest.