Mercy came to Wallrich with a great opportunity to increase the number of patients seen by its orthopedic department.
We created the concept, “My Doctor, My Hero.” The idea was simple: to show patients enjoying physical activity and being assisted by their doctor in unexpected ways.
With concept approval, the next step was to reach out to real patients who provided us with their personal experiences before and after their orthopedic surgeries.
To bring their stories to life, we then conducted photo shoots depicting patients post-surgery once again doing the things they loved to do.
Result: The campaign was a smash hit and ran for a full two years. All the doctors in Mercy’s orthopedics department wanted to take part. More and more patients started attending the free informational events and a healthy percentage of them went on to have corrective surgery.