Big Brothers Big Sisters has proven time and again that pairing disadvantaged kids with mentors produces tremendous benefits, but finding mentors to meet demand is hard. Plus, the cost of finding, screening, training and matching a “Big” to a “Little” is roughly $1,000. The organization set a goal of recruiting 100 men—and raising $100,000—all in 100 days.
To assist in this noble en devour, Wallrich developed a branding identity for their recruitment campaign. The “100 Heroes Wanted” campaign became a success, generating organizational visibility and membership.