Green Acres is a chain of plant nurseries that is family-owned and fast-growing. Naturally, spring is their busiest season, when Sacramentans begin the ritual of updating their landscapes and gardens. They asked Wallrich to produce an eye-catching ad series that got people excited about gardening and into their stores.
Many of us here at Wallrich love gardening as an antidote to the constant intrusion of technology in our lives and ubiquity of mobile devices. Of course, we kinda like technology, too. So we pitched a concept that played off of that dichotomy.
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