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Campbell Keller Brand Program

Campbell Keller, a leading resource for business and public space furnishings, is the result of Jones-Campbell Co. acquiring the Keller Group. As such, one of the first orders of business following the acquisition was to develop all the messaging and marketing communications necessary to launch a new brand.

We began with the basics. For the logo, we developed a simple and memorable line drawing that not only contained the initials of the company name, but also happened to look like an office chair. To reflect the impact of office environments on worker productivity and satisfaction, we coined the tagline “Environments at Work.”

The brand identity was applied to the standard suite of stationery to great effect.